A good amount of Fish (POF) has experienced a track record as a hookup application among matchmaking app customers, but according to the direction of Chief Executive Officer Malgosia Green the last a couple of years, the company is actually pivoting to produce a more engaging and real experience for consumers.

In a recently available interview with Green uploaded about organizations blog site, she discusses her main aim to produce a far more genuine internet dating experience at POF. The company’s analysis learned that 84per cent of singles mentione night friendd they wanted more credibility in internet dating and think all face filter systems should be banned. Thus, POF was actually the first to ever apply a face filtration bar and invested in auditing 70 million images and removing face-filtered photos. 

“There is lots of superficiality in society, especially because rise of social media marketing in which people start to see the lives of other people merely through the lens of perfectly curated image feeds,” Green said. “Singles feel more force to comply with these beliefs than ever before. Our objective should alleviate the stress that surrounds online dating these days.” 

Besides banning filters, the organization in addition produced an effort dubbed The representative Pod – an advisory council contains 6-10 POF users. The business has actually an unbarred software procedure on their website for anyone who wants to use.

The Member Pod council is going to work with item, design and marketing and advertising groups to greatly help “drive product development” according to Green, which include testing and informing product upgrades featuring. Later on along the way, Green promises to assemble the government team and sit-down with the council to listen and acquire understanding in regards to what they are often performing as a business to higher serve people.

POF is very receptive in helping people much better link throughout COVID-19 break out as they shelter yourself, most notably through their in-app movie chat features. POF only launched alive!, a livestream movie platform in the application where users can see streams of fellow people whenever you want and engage them as long as they believe a spark. 

Green highlights the rollout of real time! was actually staggered, accessible to those locations many suffering from coronavirus first (eg Ca, nyc and Washington), before it was actually rolled completely throughout the U.S. (POF is situated in Vancouver, Canada.)

“COVID-19 has actually certainly put a pause on in-person matchmaking, but that doesn’t mean folks have to stop online dating completely,” she stated for the post. “i am very pleased with our team at lots of seafood have been in a position to pivot quickly and innovate to satisfy the increased demand of electronic link during this time.” 

Around the alive! program, the business additionally founded NextDate, a virtual rate online dating solution where at specified times two times each week, individuals can join and perform rounds of 90-second video clip dates to find out if there is a connection with any fits.

Green had this to express regarding new features: “we do have the ability to profoundly impact huge numbers of people’s resides which help all of them find significant real human contacts; that to me, is one of the most interesting facets of the business.”

For much more about this online dating service you can read our POF overview.